Twitter has today launched the beta version of it’s big data visualisation tool Everyday Moments.

A UK map allows you to monitor conversations by filterable topics. https://moments.twitter.com/UK/#

Twitter's Everyday Moments data tool

Twitter’s data visualisation tool, Everyday Moments


At the moment those topics are pretty generic and obvious but once the tool is out of alpha I suspect there will be an option to track custom filters to monitor campaign messaging. Expect this to be a chargeable extra as Twitter seeks revenue generation streams.

https://blog.twitter.com/en-gb/2014/be-inspired-by-everyday-moments-with-twitter-s-interactive-tool

If Twitter data gets more detailed there could use of this tool to monitor traffic situations or other similar live events.