I will always “here here” anyone championing the importance of UX planning and considerations for creating websites and applications.

A button with UX label

Michelle Hughes over at the Digital Doughnut makes this case pretty well. Although it has a focus on e-commerce the same should be said for any UI that is intended to work as expected.

From the article:
“User experience is all about careful measurement and management; you must be aware of your customers’ high expectations and cater for these in order to win new customers and retain those that have previously purchased.”

If you don’t consider UX of paramount importance, you simply don’t consider your Users to be of any importance, in which case you should probably go and create something less important instead!